Shona specialises in the management and development of integrated global strategic communications campaigns. She has held both in-house and agency positions as a strategic communications and media relations specialist.  She has advised global trade bodies, corporate leaders, NGOs and a presidential campaign across the United States, United Kingdom, Europe, Africa and Asia Pacific.

She has previously worked for the United States Department of State and United States Agency for International Development (USAID).

Shona speaks fluent French and holds an MA in Strategic Communications from King's College London and a BA in International Affairs from Northeastern University in Boston, MA, US.